AR dành cho mọi người.
XREAL (trước đây là Nreal), được Tiến sĩ Chi Xu thành lập năm 2017, là một trong những nhà cung cấp kính AR tiêu dùng hàng đầu thế giớiCông ty thiết kế, phát triển, sản xuất và phân phối kính AR cùng các giải pháp phần cứng, phần mềm liên quan. Dựa trên thế mạnh về kỹ thuật quang học, tích hợp đồng xử lý biên và phát triển thuật toán, XREAL đã chuyển đổi thành công từ thiết bị tập trung vào hiển thị sang nền tảng điện toán không gian toàn diệnvới trọng tâm ngày càng lớn vào thiết bị đeo tích hợp AI. Với mạng lưới bán lẻ phủ khắp hơn 40 quốc gia và khu vựcXREAL duy trì vị trí số 1 về doanh thu kính AR toàn cầu trong bốn năm liên tiếp (2022–2025), theo iResearch.
NO.1
Global AR market share
2022-2025 in a row
NO.2
Global Smart Glasses Market
2025
40+
Global Sales Network Coverage
2025
Dấu mốc
2026
A Landmark Arrival & Ecosystem Evolution
ROG XREAL R1
World’s first 240Hz gaming AR glasses, co-developed with ASUS.
Project Helen
A new initiative to democratize spatial computing with competitive pricing.
HKEX IPO Filing
Entering a high-quality growth phase and expanding global reach.
2025
Optical Breakthroughs & Four-Year Leadership
XREAL One Pro
Features the self-developed X Prism optical engine, pushing BirdBath limits to a 57° FOV with a slimmer design and superior stray light control.
Project Aura
A reference hardware for Android XR in deep collaboration with Google, defining the next-gen AI-powered spatial interaction standard.
XREAL 1S
Enables real-time 2D-to-3D conversion via on-device computing, instantly transforming any content into immersive 3D and solving the industry's content scarcity.
Global Champion
Ranked No. 1 in the global AR glasses market by revenue for four consecutive years (2022–2025).
2024
Generational Leap in Spatial Computing
XREAL Beam Pro
A strategic shift from "hardware accessory" to a "Spatial Computing Terminal." It closed the loop between 3D content creation (dual-cam) and display, breaking down "application islands."
XREAL Air 2 Ultra
A flagship 6DoF spatial computing device, defining new standards for developers.
XREAL One
Powered by the in-house X1 Spatial Computing Chip, becoming the world’s first OST AR glasses with a dedicated professional chip for a generational leap in interaction and stability.
2023
Redefining Categories & Display Peak
XREAL Air 2 Series
World debut of the Sony 0.55" Micro-OLED and mass production of Electrochromic technology, leading the industry in display quality and comfort.
XREAL Beam
Launched the industry's first AR computing unit, creating a new category: the Mobile AR Computing Hub.
Rebranding
Officially rebranded from Nreal to XREAL.
2022
Global No.1 Ranking
Market Leadership
According to IDC, XREAL officially became the No.1 consumer AR glasses brand globally by sales revenue.
2021
Mass Adoption & OS Innovation
XREAL Air
The world's first mass-produced consumer AR glasses, rapidly securing top sales across major markets (China, US, Japan, Korea).
NebulaOS
Introduced a self-developed AR operating system, bringing system-level spatial interaction to wearable displays.
2020
Vertical Integration & In-house Manufacturing
Manufacturing Excellence
Established the world’s first dedicated AR optical module factory in Wuxi, making XREAL the first AR brand with full-chain vertical integration from R&D to core manufacturing.
2019
Industry Breakthrough & Design Standard
Global Debut
Nreal Light premiered at CES, winning "Best Startup"—the only Chinese company to ever receive this honor.
Form Factor Benchmark
Pioneered the world’s first true "glasses-form" AR device, setting the standard for consumer AR design.
2017
Founding the Vision
Company Formation
Nreal (predecessor to XREAL) was founded by Dr. Chi Xu, aiming to redefine AR by replacing bulky, costly hardware with consumer-friendly spatial computing.